Condo builders form alliance
Hello LVHRCA! And for those of you who aren't quite sure how to differentiate the new organization from other prominent too-many-lettered groups like the LVVWD or the LVCVA, LVHRCA stands for Las Vegas High Rise and Condominium Alliance.
It's a new trade alliance is for developers representing numerous high and mid-rise condominium projects that are currently under construction in the Las Vegas Valley. Alliance members will weigh in on market-wide issues related to high-rise development, including the infrastructure needs that high-rises create.
The organization will also track market trends and create a logo to serve as a seal of viability for member projects to use in marketing.
The group currently consists of representatives from Allure Las Vegas, Hard Rock, Soho Lofts, Newport Lofts, Panorama Towers, Sky Las Vegas and Cosmopolitan. Other members are welcome as long as their project is "legitimately under construction."
The LVHRCA's announcement regarding the formation of the group stated:
"No matter how you look at it, the Las Vegas high rise market is a hot topic. It's an ever-changing market that has seen several high-profile projects come and go and unfortunately those are the ones you hear the most about," said Bea Goodwin, Vice President of Sales and Marketing representing Allure Las Vegas.
"The Las Vegas high rise and condo market is in its infancy. Based on various market factors including limited developable land, explosive population growth and a world-renowned reputation as THE adult play land for dining, shopping, entertainment and night-life, resort condominium living in and around the famous Las Vegas strip is a lifestyle option that is being embraced by locals as well as those seeking luxurious second homes in America's playground! Despite facing challenges of escalating costs and labor shortages, this phenomenon is here to stay, and savvy developers are in this market for the long haul. Better educating the public about the high-rise and condominium market in Las Vegas will be among the alliance's most vital tasks."
LVHRCA membership applications will be accepted and election of officers will take place at the next alliance meeting scheduled for tomorrow, February 8. For more information on the LVHRCA, or to attend an upcoming meeting, contact Bea Goodwin at Allure Las Vegas at 702-699-8998 or at beag@allurelasvegas.com.
